Need for Speed: Shift (2009)

Need for Speed: Shift is one of the next installments in the long-running racing video gamefranchise Need for Speed published by Electronic Arts. It was announced in January 2009 as part of a three-game announcement that includes Need for Speed: Nitro and Need for Speed: World Online.^[3] Shift is under development by Slightly Mad Studios—who, under their former name Blimey! Games helped develop GT Legends and GTR 2 together with SimBin Studios—with help of Michael Mann (EP at EA Black Box) and Patrick Söderlund (senior VP of EA Games and head of DICE). In the new franchising model for the series adopted by EA, Shifttakes its place aiming at hardcore gamers and focusing on simulation racing and realistic drifting rather than the arcade racing of previous titles in the series. It focuses less on street racing and more on simulating the driver experience and is being described as a racing game built by racers for racers.